In the Media
2005-05-02, The Edmonton Journal
Canada’s First Women’s Personal Training Studio
Amanda Firham; freelance writer, Edmonton
If you are looking to get back into exercise, joining a gym may not be the answer. While you may have good intentions, if you are like most of the population, your momentum will last a few short weeks. A few months later, your gym membership will mean little more to you than another monthly payable-automatically withdrawn from your account.
Companies like Defining Eve are changing the face of exercise, providing women with a comfortable exercise environment, and the level of accountability, motivation and support needed to adhere to and see results from an exercise program. A Canadian company, first established in Edmonton in 2003 as a mobile personal training service for women, the growing company now operates Canada’s only women’s specific personal training studio, located in the heart of Edmonton’s river valley, suite 200, 10920 88 Avenue, Edmonton, located next to the High Level Diner.
The training philosophy at Defining Eve places its emphasis on individualized training programs, based on needs assessments and goal setting. Michelle Piper, who works with a Defining Eve trainer out of their private training studio, knows first-hand what can be achieved by following a custom training program. “I never thought that I would enjoy working out. Over the past 10 months I have lost 40 pounds and feel the best I have in years.”
Alexandra Senkow, Fitness Director for Defining Eve explains that personal training is no longer a service for the elite or the already ultra-fit population. The company is the first of its kind, with a focus on training women, whatever their starting fitness level. “Women see the best results in the shortest amount of time when they work one-on-one with a personal trainer. I have seen women who have never exercised before, transform their bodies beyond recognition.” Alexandra, who has been working in the fitness industry for eight years now knows what it takes to keep women on track. “Results do count, which is why we ensure that your program is tailored to your exact needs.”
As a new personal training client what can you expect? In your first meeting, your personal trainer will discuss your health history and personal goals in order to custom design a program just for you. A fitness assessment is then competed to establish your starting point and track your results. With each session, your trainer will motivate you, monitor your progress, ensure that you are using the proper technique, and assist you in advancing your fitness level. To prepare for the initial consultation with your trainer, clients visit www.definingeve.com to download the client information forms. While on line you can subscribe to an industry first, monthly enews letter, which contains free articles and tips on fitness and motivation.
It’s nice to know that in a society of one size fits all, there sis a fitness service that is polar opposite. A company that offers a unique and custom exercise program to each and every woman that walks through their doors.
